Aqua (H2O) is a universal solvent in cosmetics. It is naturally combined with thick ingredients like oils and butters to form lotions and creams.
In skin care, aqua dissolves these ingredients and facilitates the making of lighter products that can be applied evenly and rinsed off with ease.

(CAPB) is a surfactant derived from coconut oil. It is also a foam enhancer and is used in numerous personal care products like shampoos, conditioners, body washes, mouthwashes, cleansers, etc.

Is an alkyl polyglucoside (C12-16 fatty alcohol glucoside), a mild surfactant and skin cleanser with excellent foaming properties derived from natural corn starch, fatty acids, and coconut. In addition, it is non-petrochemical, non-ethoxylated, and readily biodegradable.

Is a vegetable-based non-ionic surfactant obtained from renewable raw materials such as coconut oil and glucose. An extremely mild cleansing agent with anti-irritant properties, very gentle on the skin and mucus membranes. It is biodegradable and ecologically harmless.

Coconut is a natural source of sodium lauroyl sarcosinate in cosmetic products. Safety assessments have confirmed that this ingredient is not an irritant to the human skin.

Vegetable Glycerin, also known as Glycerol is used in cosmetics and personal care products and obtained from natural sources like soybeans or corn syrup sugars. It soothes itching and dryness and nourishes dull skin and hair amongst other benefits.

Derived from the evergreen tree or shrub Olea Europaea L. (Olive tree). This fruit oil extracted from the ripe olive fruit is most beneficial for dry skin in that in nourishes and soothes while cleansing and removing dirt particles from the skin.

Also know as beeswax is obtained from the honeycomb of the genus Apis (honey bee). It is also believed to have germicidal, antibacterial and antifungal properties. It soothes irritated skin. It is believed to improve the softness and elasticity of the skin and has natural healing properties.

Also known as Dodecyl Lactate, is as the name suggests made from lauryl alcohol and lactic acid via an esterification process. Lauryl alcohol is an organic compound produced industrially from both coconut and palm kernel oil.

Is a synthetic organic acid (the salt of the Levulinic acid) that is derived from the degradation of cellulose or other carbohydrates. It is often used as a preservative in cosmetic and personal care products due to its antimicrobial properties by  inhibiting the growth of bacteria, fungi, and other microorganisms.

This ingredient is made from fats, sugars and alcohols found in corn starch, coconuts and palm oils.  It is a surfactant which attracts and removes impurities from the skin surface when applied with water. It is a safe choice to use for sensitive skin without any toxic reaction.

Is the salt of Sorbic Acid and it’s used as a preservative in both food and skin care products. Potassium Sorbate prolongs the shelf life of products.

A mild anionic, high foaming surfactant. It is predominantly made from coconut oil which cleans the skin and hair. Olefin Sulfonate actually cleanses better than sulphates that are mostly found in shampoos today, and far healthier.

Lactic acid is an alpha hydroxy acid, an organic compound produced via fermentation of various microorganisms. It is used in personal care products such as cleansers, lotions and face masks.

Sodium Chloride, also known as salt, common salt, table salt or halite found in sea water, is an essential nutrient. It is an ionic compound which acts as a preservative in cosmetics and personal care products.

An organic salt synthesized from glutamic acid (an amino acid abundant in nature). It usually appears as an odourless white powder that is soluble in water, and is used as a multi-purpose, clear, liquid chelating agent and preservative booster.

Chemical compound derived from the esterification of glucose, This compound is often used in cosmetics and personal care products as an emollient, which helps to soften and moisturize the skin. Additionally, it can be utilized as a surfactant or emulsifier in various formulations.

Cassia hydroxypropyltrimonium chloride polymers are naturally derived and multifunctional for use in conditioning shampoo formulations.

Sodium Benzoate is used as a preservative in cosmetic products, due to its antimicrobial properties. It helps prevent the growth of bacteria, fungi, and yeast, thus extending the shelf life.

Phenoxyethanol, found naturally in green tea, is used to fight bacteria. The commercial ingredient is synthetically produced in a laboratory, creating what’s termed a “nature identical” chemical, used mainly in personal care products and cosmetics, as well as a stabiliser in soaps and perfumes.

Cetearyl alcohol is a mixture of stearyl alcohol and Cetyl alcohol derived from vegetable or synthetic sources. The mixture forms a waxy, white substance used in cosmetics and personal care products which smooths and thickens the product whilst adding hydrating properties.

Stearalkonium Chloride is a type of Benzalkonium Chloride used as an anti-static agent, a surfactant and an antimicrobial. It is made from stearic acid which is a fatty acid.

Behentrimonium chloride is an ingredient used in haircare products designed to reduce static and frizz, and acts as a preservative preventing the growth of bacteria. It is derived from the Brassica Rapa Oleifera plant (Turnip species).

PPG-3 Benzyl Ether Myristate is obtained synthetically through an esterification reaction of propylene glycol and myristate,  which adds shine to hair, improves the distribution of creams, suspends pigments in makeup, and moisturizes skin. This ingredient is considered safe and gentle.

Isopropyl Palmitate is a vegan ingredient used in beauty and skincare products as an emollient and thickening agent. It is an ester of isopropyl alcohol and palmitic acid,   derived from substances such as palm oil or coconut oil. It is an emollient, moisturiser, thickening agent, and anti-static agent. It enhances the penetration of key ingredients into the skin.

Is a non-ionic compound which allows water molecules to mix with oil and dirt present in the hair and on the scalp. It is an emulsifying agent found in a range of skin and hair products.

Also known as Glycolic Acid, Hydroxyacetic Acid is a favoured AHA (Alpha Hydroxy Acid). It is a substance used predominantly in dermatological and cosmetic products to exfoliate the skin when applied. Although there are natural acids found in nature in sugarcane (Glycolic acid), sour milk (Lactic acid), and fruits (Citric acid and Malic acid), synthetically produced AHAs are used in the cosmetic industry.

Disodium/Cocoyl Glutamate is coconut based. It is suitable for sensitive skin as it is a mild surfactant with good cleaning properties and a very good foam performance.

Sodium Gluconate is a biodegradable odourless non-corrosive salt made by the aerobic fermentation of a sugar, derived from corn or beets. It is used in cleaning and personal care products, improving foaming and cleaning performance and is also used as a softening agent in laundry detergents.

Sodium Citrate is sodium salt of citric acid derived from citrus fruits such as lemons that acts as a water softener, cleaning agent, descaling agent, pH regulator, anti oxidant and preservative.

Citrus oil (limonene and linalool) is extracted from citrus peels and is used as a solvent (e.g., a natural replacement for petroleum-based solvents in cleaning products). It is known for its incredible cleaning abilities and helps to deodorize foul odours.

Glyceryl Stearate, also called Glyceryl Monostearate is derived from palm kernel, olives and/or coconuts. Having great moisturising properties, it traps moisture on the skin and hair to prevent dehydration and damage. Moreover, Glyceryl Stearate also binds other ingredients together in a formulation that helps protect the skin from free radicals.

Methylisothiazolinone or MIT is a regular preservative used in many consumer goods including personal care products, to preserve product quality and ensure consumer safety by preventing the growth of microbes.

Non-ionic surfactants (surface-active agent) are used as a grease remover in detergents, household cleaners and dish soap. They offer excellent solubility and produce a low amount of foam. When combined with anionic surfactants, non-ionic surfactants provide resistance to hard water in textile detergents.

Caprylyl/Capryl Glucoside is a multi-functional sulfate free, non-ionic surfactant made from vegetable derived fatty acids and glucose, which is safe and readily biodegradable. It is commonly used in soaps and cleansers due to its natural foaming reaction when it comes into contact with water. It also has highly effective oil removing properties.

Sodium silicate, also known as water glass, is typically produced by combining silica (sand) with sodium carbonate (soda ash) under high temperatures and serve as binders in  laundry detergents and in dishwashing products. Its high alkalinity and ability to emulsify fats make it effective in cleaning and degreasing.

Enzymes are proteins that act as catalysts in biochemical reactions. In natural, plant-based environmentally friendly cleaning products, enzymes are often added to enhance cleaning performance by breaking down various types of food residues and removes stains.

Percarbonates (sodium percarbonate) are commonly used as a powerful cleaning and bleaching agent.
It releases oxygen when dissolved in water, which helps to break down stains and organic residue on dishes and also has mild disinfecting properties, helping to kill bacteria and other microorganisms found on dishes and utensils. It is environmentally safe to use.

“Gluconates <30%” typically refers to gluconate (derived from the oxidation of simple sugar) compounds present in the formulation at a concentration of less than 30%.

Washing soda, or Sodium Carbonate (Na2CO3), is an alkaline salt derived from carbonic acid. It’s found in nature in the ashes of certain plants and the mineral natron. Sodium Carbonate is a key ingredient in laundry detergents as it helps to remove dirt, grease, and stains from fabric. It works by softening hard water and allowing the detergent to work more effectively.

Potassium Carbonate is an alkali used for its detergent and degreasing capabilities. As well as being a key ingredient in the manufacture of soap and laundry products, it works as a detergent builder to improve overall cleaning performance and offers excellent odour neutralising capabilities.

Trisodium Citrate is a plant-derived, biodegradable sodium salt of citric acid that acts as a water softener, cleaning agent, descaling agent and preservative. It usually comes from citrus fruits, molasses, or corn and is manufactured as a powder.

Alcohol Ethoxylate is a surfactant compound derived from alcohol and ethylene oxide. It helps to remove dirt, grease and stains from clothing by breaking down the surface tension of water and thereby making it easier for the detergent to penetrate and clean effectively.

Most biological laundry detergents contain lipase and protease enzymes, both of which are found in the body. Lipases break down fats and oils, while proteases work to break down protein chains. Their ability to break down these compounds makes them excellent for stain removal.

The enzyme Lipase is added to detergents to enhance the removal of fat- or lipid-based stains from fabric without affecting its quality.

Proteases, Lipases, Amylases, and Cellulases are enzymes used in detergent formulation to improve the detergency. The amylases are specifically supplemented to the detergent to dissolve starchy stains.

Sodium Metasilicate is a silicic acid salt, classified as an inorganic salt product. It is non-toxic, harmless, and odourless. Sodium metasilicate enhancesc and maintains surfactant’s cleaning efficiency by balancing water hardness without interfering in the cleaning action.

Potassium citrate is an organic salt, usually appearing as a crystalline white powder that is hygroscopic (readily absorbs water). Used in laundry products as a detergent builder to improve overall cleaning performance.

Sodium Percarbonate is an oxidizer. When added to water, it helps break down organic compounds like dirt and oil. It’s a sustainable, eco-friendly bleach alternative with a variety of household uses, including removing stains, deodorising, and whitening.

Through its oxidative power, Hydrogen Peroxide kills germs and eliminates stains, making it a safer alternative to bleach. It is synthetically produced but is considered environmentally friendly.

Ecological and biodegradable cationic surfactant with an anti-static and softening effect. Often used in things like fabric softeners to make clothes feel smoother, in hair conditioners to reduce tangles, and in some cleaning products to kill germs.

Xanthan Gum is an excellent, sugar based, natural thickener for emulsions and cleansing systems. As a stabiliser: Xanthan gum helps prevent the separation of ingredients in a solution, contributing to the stability of cleaning products.

Glycolic acid can be isolated from natural sources, such as sugarcane, sugar beets, pineapple, cantaloupe and unripe grapes. It provides effective cleaning power such as removing stains, dissolving mineral deposits, disinfecting surfaces and neutralizes odours caused by bacteria. It is biodegradable and environmentally friendly.

Sodium Lactate is the sodium salt of lactic acid and can act as a viscosity modifier, helping to thicken cleaning solutions and improve their texture and consistency. This makes the products in which this ingredient is found, easier to apply and helps it adhere to surfaces for better cleaning results.

Extracted from the peel of grapefruit (Citrus Paradisi), this ingredient is a versatile essential oil with a range of potential benefits. It has natural antimicrobial properties, making it effective for disinfecting surfaces and neutralizing odors. It is less toxic compared with other ingredients found in household cleaners.

Pelargonium Graveolens (Rose Geranium Essential Oil) is 100% pure and is extracted from the leaves and flowers of the plant.  A valuable ingredient in natural cleaning products due to its antimicrobial, deodorising, insect-repellent, antifungal, and mood-enhancing properties. It creates a clean, fresh and inviting home environment while minimising exposure to synthetic chemicals.

Elettaria Cardamomum (Cardamom) Oil is obtained from the dried ripe fruits of Elettaria cardamomum (true cardamom plant) and has been found to inhibit the growth of bacteria and fungi, making it a valuable addition to natural disinfectants and cleaning products.

Lavandula Angustifolia (Lavender) Oil has tremendous antibacterial and deodorizing properties, even against bacteria within the Streptococcus species (pneumonia causing bacteria). This makes it a fantastic essential oil for natural disinfectant cleaning.

Ethanol is used to dissolve chemical substances, mixes readily with water and many organic liquids. Due to its disinfecting properties, solvent capabilities, quick evaporation, compatibility, safety, and availability, ethanol is a popular choice as a cleaning agent.

Are primary surfactants that are the most common and inexpensive surfactants mainly used in detergents formulations and personal care products. They work best to remove dirt, clay and some oily stains following ionization. Anionic surfactants have a negative charge when added to water which bind to positively charged dirt particles. 

Non-ionic surfactants are used as a grease remover in detergents, household cleaners and dish soap. They offer excellent solubility and produce a low amount of foam. When combined with anionic surfactants, non-ionic surfactants provide resistance to hard water in textile detergents.

In natural cleaning products, potassium hydroxide is mainly used to adjust the pH in a product ensuring the product is effective. It also helps break down grease and oil stains. It is used in soap manufacture.

Citrate is a plant-derived, biodegradable sodium salt of citric acid that acts as a water softener, cleaning agent, descaling agent, pH regulator, and preservative. It typically comes from citrus fruits and is manufactured as a powder. It plays a crucial role in natural cleaning products by enhancing cleaning efficiency and contributing to a more sustainable and eco-friendly cleaning experience.

Silicates act as a buffer, source of alkali and binder for the neutralisation of metals responsible for water hardness. At the same time, it helps to reduce surface tension, dissolve stains, dispersion of dirt, oil and grease particles, and thus prevent their re-depositing on fibres and/or surfaces.

Glycol is used as a solvent, thickener, or preservative in cleaning formulations. It helps dissolve grease, oil, and other substances, making it effective for degreasing and removing stains.

Hypochlorite ions are highly reactive and possess strong oxidizing properties, making them effective at destroying bacteria, viruses, and other pathogens. They work by oxidizing the cell membranes and proteins of microorganisms, disrupting their structure and function, which ultimately leads to their destruction.

Hypochlorous acid is highly effective at killing bacteria, viruses, and other microorganisms by oxidizing their cell membranes and disrupting their cellular processes. It is considered to be up to 100 times more effective than chlorine bleach (sodium hypochlorite) as a disinfectant and is considered environmentally friendly when diluted correctly.

Amphoteric surfactants contain both hydrophilic (water-attracting) and hydrophobic (water-repelling) parts in their molecular structure. This enables them to lower the surface tension of water, allowing it to spread more easily and interact with oily or greasy substances, contributing to the overall cleaning and foaming performance of natural cleaning products.

Alkyl polyglucoside is obtained from renewable raw materials, through a combination of plant based fatty alcohols (coconut c8-16) and glucose (sugar / starch). They are valued in natural cleaning products for their biodegradability, mildness, effective cleaning performance, foaming properties, and compatibility with other ingredients. 

Non-synthetic fragrance refers to fragrances derived from natural sources rather than being chemically synthesized in a laboratory.
These fragrances are created using natural ingredients such as essential oils, extracts from plants, flowers, fruits, and other natural substances.

Commonly known as sweet orange oil, is an essential oil extracted from the peel of the Citrus sinensis fruit, which is the botanical name for sweet oranges. Due to its antimicrobial properties, it helps disinfect surfaces, remove grease and grime and leaves a pleasant aroma.

Citric acid is found naturally in citrus fruits, especially lemons and limes. As a cleaner, it is very effective and appropriate to use for light descaling, removal of hard water stains, mineral deposits, etc. In personal care products, Citric acid exfoliates the upper layer of the skin which consists of dead skin cells, to help clean pores, tone the skin as well as soften and smooth the skin.

Vitis Vinifera Oil is an emollient, non-fragrant plant oil derived from the seeds of grapes. It has strong antioxidant properties, which gives it the ability to protect the skin from environmental stressors. It is also used a skin-protecting and conditioning components. The seeds have also revealed indications of being anti-seborrheic, antimicrobial and antioxidant presence.

Due to its antibacterial properties and  vitamin A, this oil can be used to treat acne. Its concentration of vitamin E can also help to heal sun damage, reduce the signs of aging, and diminish scars. Almond oil soaks in quickly and is a powerful moisturiser.

Shea Butter is a product of the African shea tree (Vitellaria Paradoxa). Shea Butter has exceptional properties that help to moisturise, nourish and give extra protection to the skin every day. High concentrations of fatty acids and vitamins make Shea Butter an ideal cosmetic ingredient for softening the skin.
It also has anti-inflammatory and healing properties.

Ethyl Esters can be derived from various plant oils, such as coconut oil, jojoba oil, avocado oil, and olive oil. As versatile compounds in body care products, they function as moisturizers, emollients and carriers, offering hydration and skin protection with antioxidant properties.

Caprylic Triglyceride is an ingredient universally used in soaps and cosmetics. It is normally produced from a combination of coconut oil (the fatty acids found in coconut oil) and glycerin. It provides a pleasant, non-greasy, and smooth feel to the skin.

Mipa-Laureth Sulfate is a surfactant commonly used in personal care products. This ingredient primarily serves as a cleansing agent, helping to remove dirt, oils, and impurities. It is derived from coconut oil.

Laureth-4 is often used as an emulsifier to blend water-based and oil-based ingredients together. It is synthesized from Lauryl Alcohol, typically derived from natural sources like coconut oil or palm kernel oil, through a chemical process involving ethylene oxide. It aids in creating smooth textures and stable preparations without compromising the natural integrity of the product. It plays a pivotal role in producing natural body care products by improving their texture, stability, and performance whilst providing moisturising benefits to the skin.

Laureth-7 Citrate, derived from plant-based sources, functions primarily as a gentle, fragrance-free cleansing agent in skin care and hair care preperations. Utilized in natural body care products, it functions as an emulsifier and surfactant, enhancing product texture and stability while maintaining natural integrity.

Synthetic compound derived from naturally occurring sources of Vitamin E, such as vegetable oils like soybean, sunflower, and wheat germ oil.  Due to it’s antioxidant properties it is often used in personal care products. Additionally, it serves as a skin-conditioning agent, promoting moisturisation and improving the overall appearance and texture of the skin.

Cetearyl Glucoside is a sugar-based emulsifier of vegetable origin, which is used for stabilising O/W emulsions (oil-in-water-emulsions).
It stabilizes emulsions, improves texture, and moisturizes the skin.

Coco Caprylate is a natural emollient and skin conditioning agent derived from coconut oil. It is commonly used in preparations as a lightweight alternative to mineral oil or silicones, providing a silky, non-greasy feel to the skin.

Cetyl Alcohol is a universal ingredient in haircare products made from vegetable oil such as palm or coconut oil. It has an added ability to retain moisture, improve texture, and combat common hair woes like frizz and tangles.

Glyceryl Caprylate is an emollient and conditioning agent derived from glycerin and caprylic acid.
It acts as a moisturiser and skin-conditioning agent, helping to soften and hydrate the skin. The  antimicrobial properties found in the Glyceryl Caprylate help preserve the product.